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ATS Company:  ATS Automation Tooling Systems
Requisition ID:  10814

Woodbridge, ON, CA, L4L 8K9

Date:  Nov 16, 2023

Senior Inside Sales Representative

Role Overview

Senior Inside Sales Representative is responsible for promoting ATS automation solutions with a unique value proposition, selling the company’s manufacturing solutions, positioning ATS as the leading and premier automation, integration and manufacturing company, helping to achieve positive recognition and growth within our industry, developing new opportunities in assigned regions or selected market sectors and meeting quarterly and annual bookings targets. The overall goal of this role is to enable the ATS Test team to meet and exceed bookings, revenue, and customer expectations.

The ideal candidate would be someone with testing and validation product & automation experience, who can lead inside sales initiatives and has a career horizon towards outside sales/key account management.

Major Duties

  • Develop and execute account and customer strategies considering specific needs and objectives that drive growth opportunities revenue in line with long-lasting sustainable growth expectations.
  • Manage large, high-profile customer accounts / key accounts, while establishing strong relationships building with decision makers across the entire organization positioning ATS Industrial Automation as strategic partner to drive profitable sales with a focus on repeat business and ensuring project/program success.
  • Ensure sustainable bookings and margin growth, landing new customers and expanding existing customers which range from $0.5 to $25 M in revenue.
  • Run regular market assessments and employs trend analytics to develop robust strategies in a fast, transformative environment (market trends, new business models & opportunities). 
  • Assist Sales Managers and/or other account owners as needed, in addition to managing the direct communication and initiatives with house accounts/targets.
  • Establish successful and collaborative relationships with internal stakeholders and team members to develop the best solution for a customer. Employs functional and leadership skills to effectively coordinate cross-functional teams to ensure successful account execution.
  • Establish and pro-actively engages strategic partnership networks within industry to learn latest market trends and competitor strategies.
  • Visit customers’ sites as required to support the growth of the business and opportunities.
  • Enable Sales and Service teams to exceed bookings targets and other performance metrics (KPI’s) such as Proposal On-Time Delivery and Gross Margins through their application focused activities.
  • Develop our asset intelligence and manage the pipeline daily using CRM.

Specific Responsibilities

  • Support the CAPEX sales and CAPEX application team with service proposal content that concisely captures the value proposition of purchasing our services with new CAPEX.
  • Leverage Regional Service Resources and their geographic proximity to customers in the development of opportunities when it adds value.
  • Accurately forecast bookings on a monthly and quarterly basis.
  • Keep records of customer interactions and file documents using CRM, ERP, and other available technologies.
  • Attend meetings, applications events, and training to keep abreast of the latest customer service product developments.
  • Support Service Back-End and ATS colleagues in exceeding customer satisfaction.
  • Ensure that all business activities are performed with the highest ethical standards and in compliance with the ATS Code of Business Conduct.
  • Adhere to all health and safety rules and procedures.
  • Adhere to all International Standardization Organization (ISO) Procedures/Forms/ Work Instructions as well as department procedures.


  • An associate degree in a technical field and 3+ years application/sales experience in a field service and/or a design engineer environment within the automation industry.
  • Experience with business applications such as CRM and pipeline management.
  • Goal-oriented with experience exceeding quotas and driving for results in a target-driven environment
  • Combined 5+ years of experience in an inside sales or customer facing engineering role, ideally in automation or machine builder industry, managing projects/programs that are mission critical for a customer, complex technical projects/programs.
  • Proven success in establishing strong customer relationships.

Required Skills

  • Demonstrated ability to engage potential clients and turn leads into opportunities.
  • Solid communication and interpersonal skills – verbal and written.
  • Dynamic, customer-oriented personality who operates well in a goal-oriented environment.
  • Strong written skills and attention to detail. Proposal reviews are a key part of this role.
  • Comfortable with up selling and pro-actively developing new opportunities.
  • Knowledge of computer programs such as Salesforce, Excel, Word, MS Outlook, and Windows.

Join our globally growing team at ATS Test where we create complex automation solutions at the highest level that sustainably impact lives around the world.

ATS is an industry-leading automation solutions provider to many of the world’s most successful companies.  The ATS Test Division specializes in developing custom in-process and End-of-Line Test Systems to meet and exceed the customer’s needs.  We are part of the Industrial Automation group with a strong focus on EV products including battery cell, module and pack leak and functional testing but also serve other industries including the Life Sciences group, Aerospace Industry, traditional automotive, specialty products and the growing Fuel Cell market.

ATS Test provides PC based solutions for complex test systems that need high accuracy, high data collection and advanced analysis.  Our core competencies include electrical functional testing, electro-mechanical testing, and pneumatic and hydraulic leak and flow testing.

Why should you join ATS Industrial Automation?

  • Be a part of an engaged, empowered and innovative global workforce
  • We offer a robust total rewards package- Competitive starting salaries, comprehensive health and dental benefits, overtime pay, employee bonus, RSP matching, Employee Share Purchase Program
  • We provide awesome work perks such as treat days, gourmet coffee and beverages, employee referral bonuses and lots more
  • We are intentional about your professional growth and development through internal career opportunities and our educational reimbursement program

ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary.

If you're excited about this role, but do not meet all the qualifications listed above, you are still encouraged to apply.


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