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ATS Company:  PA Solutions
Requisition ID:  3024
Location: 

Greenville, SC, US, 29615

Date:  Sep 4, 2021

Content Marketing Manager

Job Description

 

 

Specific Responsibilities
• Develop and drive global marketing campaigns together with global PA Marketing team
• Define and implement PA’s ambitious global content marketing strategy to drive brand awareness, brand image and lead generation
• Research and write engaging stories for B2B audiences, combining story telling skills and expert knowledge.
• Produce high quality blog articles, mailings, web content, social content, collaterals, presentations or video scripts to tell PA’s stories on all relevant channels
• Making interviews with internal and external decision makers for print, video or social media and conduct dialogs with experts on social media like Linkedin
• Maintain messaging and brand consistency in PA’s stories and wording
• Collaboration with graphic designers, video specialists, event managers and digital marketing experts in realizing state-of-the-art-marketing projects and campaigns.
• Monitoring social media, publications and markets to ensure PA's thought leadership and compelling content
• Analyze data and constantly improve PA’s content and stories

 

Qualifications
• Min. Bachelor’s degree in Marketing, Communications or related discipline and three plus years of experience in B2B Marketing
•Proven Experience in producing content, writing and editing capabilities
•Knowledge of content marketing and social media for complex B2B-Services 
•High standards of quality
•Interest in B2B topics such as operational excellence, digitalization and automation
•Skills in creating presentations
•Excellent in presenting him or herself professionally to project a positive corporate image
•Proficiency in project planning, execution and time management
•Self-starter, must be able to work with minimal supervision but with guidance and in collaboration with local Management and PA HQ
•French language skills as a plus


Nearest Major Market: Greenville
Nearest Secondary Market: South Carolina

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