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ATS Company:  ATS Automation Tooling Systems
Requisition ID:  3493

Cambridge, ON, CA, N3H 4R7

Date:  Jul 6, 2021

Prospect Development Representative


Job Description

This individual will have responsibility for growing the prospects portion of the Marketing and Sales funnel.  Utilizing various information sources and tools, the incumbent will find the right people to reach out to, and then work with the Marketing and Sales teams to build relationships and qualify the prospect(s).  This role will report to the Sales Enablement Manager.

Duties and Responsibilities
•    Actively and regularly search out, reach out to, and engage with prospects with phone calls, video, and/or personalized emails to establish warm leads and relationships
•    Consult with Marketing to ensure digital messaging is optimized and responsive, oral scripts promote dialogue and a memorable experience, and develop materials that will engage prospects for further interactions.
•    Work with Sales to:
a.    Understand current priorities, customers, offerings, value proposition, voice of customer (pain points) to identify appropriate prospecting targets
b.    Establish and keep current the definition of the ideal prospect profile
c.    Identify target accounts and prospects that fit the ideal prospect profile
d.    Regularly review prospect lists to determine which prospects to continue to nurture/qualify and which to pass directly to Sales
e.    Solicit feedback about quality and substance of generated prospects, and adjust activities accordingly
•    Identify, recommend and implement various tools to provide industry-specific and relevant information re. customer and competitive behaviours, contact information, etc., and assist with sales development and prospecting
•    Achieve and report on weekly and monthly targets for net new prospect generation
a.    KPIs associated with the job will include (all per time period demonstrating a cadence rather than spikes): # net new prospects, # sales qualified leads, # leads that convert to proposals, $ bookings from leads
•    Build and maintain your social media presence; join and participate in groups in order to develop networks - comment, answer and ask questions, share useful information, etc.
•    Research/monitor life sciences manufacturing-related trends, pain points, events, announcements, etc., prepare and share regular briefing reports, and recommend updates/changes to Sales and Marketing priorities and activities as a result
•    Establish and document prospect development process

Required Skills & Experience
•    Excellent communication skills
•    Strong research and analytical skills
•    Experience with SalesForce, LinkedIn Navigator, and SalesForce Outreach is an asset
•    Strong sense of urgency and meeting deadlines
•    Highly self-motivated, while able to work independently as well as a member of a team
•    College or university degree in life sciences or related field, AND B2B prospecting experience in the technology, engineering and machine automation industries, OR
•    College or university degree in the technical and engineering field, AND B2B prospecting experience in the life sciences industry.
•    Minimum 5-years experience in prospecting in GDPR-compliant markets, preferably with companies with > $50M annual revenue.


Join the Winning Team at ATS Automation, a great place to automate your future! Take your place among the best in the business, and grow your career with the Life Sciences division at ATS Automation. Join an environment where a passion for innovation is combined with an uncompromised commitment to quality.

We attract some of the most talented and motivated individuals from a range of fields, with our global offering and growth opportunities as we expand on a global scale.



Why Join ATS?​

  • Be a part of a global organization that is a leader in its industry
  • Subsidized breakfast and lunch daily; free gourmet beverages - coffee, tea and hot chocolate. Plus, Treat Day is every other week!
  • Monthly “In-Chair Massage” clinic on-site with a Registered Massage Therapist
  • Ability to participate in a variety of charitable events
  • Social Club that offers BBQs and other social events throughout the year
  • Work with other bright, talented people and discover opportunities for professional growth
  • And much more!

ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary.

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