Marketing Specialist & Project Coordinator

Job Description

This role requires a strong blend of creative strategy, content production, analytics, automation, problem-solving and structured project coordination. The ideal candidate understands not only how to execute marketing initiatives — but how to create synergy across channels, brands, and business units to maximize measurable impact. 

This is a high-growth opportunity for someone who demonstrates ownership, discipline, innovation, and ambition to evolve into a future leadership role. 

RESPONSIBILITIES

1.Global Collaboration & Cross-Division Coordination
Coordinate marketing initiatives across multiple business groups and countries within the division
Collaborate effectively across global time zones
Maintain clear communication and alignment between teams
Ensure project timelines and deliverables are met across region

2.Creative Strategy, Branding & Advertising
Develop creative concepts for print and digital advertising campaigns
Write compelling ad copy aligned with brand positioning
Maintain strong brand consistency across multiple business units
Demonstrate strategic judgment in prioritizing high-impact projects
Ensure marketing initiatives align across platforms to create integrated impact
Manage creative review and approval workflows (PageProof experience preferred)

3.Media Relations & Industry Engagement
Nurture and maintain strong relationships with industry publications and media contacts
Develop and distribute press releases strategically to maximize exposure
Identify opportunities for editorial placements, client testimonial features, and thought leadership
Understand how to align PR efforts with broader marketing campaigns
Proactively identify opportunities to create synergy between trade shows, digital campaigns, content, and media outreach

4.Video Production & YouTube Management
Film and edit high-quality marketing videos (corporate, product, social, event)
Manage YouTube channel optimization (SEO titles, descriptions, tags, retention strategies)
Design high-converting custom thumbnails
Repurpose long-form content into short-form digital asset

5.AI & Marketing Automation
Utilize advanced AI tools beyond basic prompting (agents, structured workflows, automation systems)
Build scalable AI-driven content engine
Implement automation using tools such as Zapier
Continuously research and suggest/deploy emerging AI and marketing technologies

6.Email, SMS & Campaign Marketing
Develop and deploy email campaigns and automated sequences
Execute SMS marketing campaigns
Conduct A/B testing and campaign optimization
Maintain segmentation, list hygiene, and deliverability best practices

7.Content & Communications 
Write and publish good-GEO blogs across brands’ websites
Draft and distribute press releases on news-worthy products, events, applications, & announcements
Support leadership with presentations or decks

8.Social Media & Creative Asset Development
Be able to create and work with graphic design to create social media graphics, digital ads, and email visuals
Maintain content calendars and posting cadence
Align social, email, PR, events, and paid media into cohesive campaigns
Constantly create creative posts to drive sales opportunities and synergies among businesses under the division

9.Trade Show & Event Execution
Complete show page media in different show portals
Work with graphic designer to deliver digital/print show ads before deadlines booth visual display
Create compilation videos for TVs in booth for good visual display
Be a part of preparing and coordinating trade show logistics
Assist with vendor communication, ordering, event billing and interco chargebacks calculation
Develop booth graphics and promotional materials
Execute pre- and post-event campaigns (email, social, PR, direct mailing, Ads etc.)
Create and improve SOPs for MKT, production, logistics to streamline processes

10.Marketing Project Coordination
Prioritize projects strategically based on measurable business impact
Manage timelines and deliverables across different teams involved
Use project management tools in Teams to track/plan execution
Ensure high-quality work is delivered on time and within scope and budget
Demonstrate strong organizational discipline and deadline accountability

11.Reporting, Analytics & Paid Media
Generate recurring weekly / monthly marketing performance reports
Track KPIs and provide actionable insights
Monitor attribution and conversion performance
Recommend data-driven improvements

BEHAVIOURS

Must be comfortable collaborating with teams across global time zones 
Must be willing to travel for some trade shows when needed
Able to carry marketing materials when prepping for trade shows etc

Professional Attributes

A natural driven promotor
Strong branding eye and aesthetic judgment
Strategic thinker with the ability to prioritize high-impact initiatives
Ability to identify synergy opportunities across campaigns and channels
Data-driven and performance-oriented
Honest, transparent, and dependable
Strong communicator across teams and cultures
Detail-oriented with high standards of quality
Strong work ethic and ownership mindset
Highly driven and willing to go above and beyond
Eager to grow into a leadership positio

QUALIFICATIONS

Experience in marketing, digital media, or related field 
Strong video filming and editing skills
Adobe Premiere Pro
Photoshop/Canva
PowerPoint
Google Analytics
Experience using CRMs
Email marketing
Project management experience
Experience acting as a liaison for web dev and graphic and other departments
Experience developing creative concepts and advertising copy
Strong reporting and analytical skills

Preferred Qualifications

Zoho CRM, Zoho Social, Zoho Campaign
Salesforce/HubSpot
Experience upscaling and editing assets using AI
SMS marketing
Vibe coding
Experience creating & optimizing Google Ads and LinkedIn Ads
Experience using Zapier and other automation platforms
Experience working within a creative agency environment
Experience managing marketing initiatives across multiple brands
Proven track record of driving measurable marketing opportunities and ROI-focused campaigns
Familiarity with PageProof or similar creative approval platforms
Certification or formal training in: AI agentic workflows, AI-driven growth systems, Product or service innovation
B2B account-based marketing
Piwik PRO 

Education

A Bachelor’s degree in Journalism, Communications, Marketing, Business or other related field.
MBA or another graduate degree is preferred.

Experience

Requires a minimum of 2 years’ experience in a project management position leading people operations teams in a fast paced high-growth organization
Strong business acumen and expert communicator
A proven track record of building and maintaining a high-performance organization and engaged culture
Ability to work autonomously, collaboratively and multi-task many priorities in a fast paced, project-oriented business
Ability to solve problems, deal with gray space and ambiguity at times and demonstrate intuitive judgment
Demonstrated previous experience developing strong relationships across all levels of the organization with the ability to influence
Strong communication skills and fluency in English is required – additional languages (Italian, German, French, Mandarin) is a plus