Commercial Group Leader

Job Description

ATS | OVERVIEW:

At ATS, a $3B publicly-traded global enterprise with a proud 47-year history, we are helping advance the future with our factory-wide automation solutions. Within Packaging and Food Technologies, what we do matters – it matters to both our customers and their customers. We focus on food processing machinery and equipment industry, vision and quality control systems, and packaging across a number of industries that include beverage, pharmaceuticals, cannabis, and other verticals. Our customers are leaders in their industries and rely on us to deliver what we promise, on time and on budget. Together with our product range, our financial strength and global footprint, we provide the best automation solutions to our customers where and when they need it.

ROLE SUMMARY:

The Commercial Group Lead is a hands-on executive responsible for building, aligning, and optimizing sales and commercial enablement functions across a group of decentralized businesses. This role will own development, standardization, training and deployment of process and governance for sales and key accounts, funnel conversion, pricing and operations, leveraging continuous improvement and best practices.

RESPONSIBILITIES | OUTCOMES:

• Group Sales Strategy: Develop and lead group-wide sales strategies that unify direction, messaging, and engagement across all companies.
• Synergy Across Divisions: Drive cross-division synergy incentive programs, increasing bookings and bi-lateral revenue, and fostering participation across companies and sales teams.
• Commercial Playbook Deployment: Standardize best practices and tools across business units to drive bookings, reduce sales cycle time, and improve conversion rates.
• Key Account Management: Build differentiated tiers for strategic global key accounts, driving growth, retention, and cross-selling opportunities.
• Sales Training & Development: Design and deliver sales training programs, standardizing modules on consultative selling, CRM utilization, and customer engagement.
• Digital Innovation: Oversee modernization of commercial systems, implement shared digital strategies, and drive innovation initiatives including e-commerce and IoT integration.
• Communication & Collaboration: Champion a culture of cooperation and shared success, launching newsletters, knowledge hubs, and organizing cross-company workshops.
• Brand Governance & Events: Oversee brand positioning, identity, and messaging, and lead trade show strategy and participation.
• Performance Measurement: Track KPIs for market penetration, synergy execution, digital adoption, sales performance, and regional revenue growth.

CAPABILITIES | BEHAVIOURS:

• Commercially Driven Strategist: Focused on growth, ROI, and market impact.
• Integrator: Connects decentralized teams under a unified vision, fostering collaboration and synergy.
• Digital Innovator: Champions adoption of modern tools, platforms, and analytics to drive visibility and performance.
• Builder: Creates scalable systems, processes, and structures that empower growth and efficiency.
• Coach & Connector: Inspires people, unites teams, and develops talent through ongoing coaching and leadership development.
• Results-Oriented: Demonstrates accountability for achieving commercial outcomes, including bookings, revenue growth, and market expansion.
• Collaborative Leader: Champions a culture of cooperation, communication, and shared success across all subsidiaries.

QUALIFICATIONS:

• Requires a minimum of 10 years’ experience in a management position leading people operations teams in a fast paced high-growth organization.
• Proven experience in commercial leadership roles and continuous improvement, preferably within decentralized or multi-business group environments.
• Strong foundation in sales leadership and digital transformation.
• Demonstrated success in driving cross-division synergies, regional expansion, and key account management.
• Expertise in CRM systems, sales enablement tools, digital platforms, and analytics.
• Track record of designing and implementing training programs and commercial playbooks.
• Excellent communication, coaching, and stakeholder management skills.
  
  

Education:

• Bachelor’s degree in Business or related field; advanced degree preferred.